12 Days of Christmas? 12 Stocks That Are Gifts for 2026. - Barron's

Holiday Season Investor Insights

As the holiday season approaches, many investors are eager to find stocks that could be big winners in the new year. With a surge in consumer spending during this time of year, certain sectors and companies are poised for growth. In this article, we will summarize the key trends, sectors, and stocks that could benefit from the upcoming holiday season.

According to the National Retail Federation (NRF), consumers plan to spend an estimated $726 billion during the 2023 holiday season, up from $729 billion in 2022. This represents a significant increase of nearly 10% year-over-year and is expected to drive growth for various sectors.

Sectors Set to Benefit

Several sectors are likely to benefit from increased consumer spending during the holiday season:

E-commerce

The rise of online shopping has made e-commerce a major driver of holiday sales. As more consumers turn to digital channels to shop, companies with strong e-commerce platforms and logistics capabilities are poised for growth.

  • Amazon (AMZN): The e-commerce giant is expected to continue its dominance in the holiday season, driven by its vast product offerings and fast shipping options.
  • Shopify (SHOP): As a leading e-commerce platform provider, Shopify is likely to see increased demand for its services as more businesses shift their online presence.

Retail

The traditional retail sector is also expected to benefit from the holiday season, particularly those with strong brick-and-mortar presence and experiential marketing strategies.

  • Macy's (M): The iconic department store chain is investing heavily in its e-commerce capabilities and experiential retail initiatives to drive sales during the holiday season.
  • Target Corporation (TGT): Target's focus on omnichannel retailing and exclusive product offerings makes it a strong contender for holiday sales.

Consumer Discretionary

The consumer discretionary sector, which includes companies like Apple, Microsoft, and Nike, is likely to see increased demand for its products as consumers look to upgrade or treat themselves during the holiday season.

  • Apple (AAPL): As one of the world's most valuable brands, Apple is always a strong performer during the holiday season, driven by demand for its latest iPhones and other products.
  • Nike (NKE): The athletic apparel giant is known for its festive marketing campaigns and limited-edition product releases, which create buzz around its brand during the holiday season.

Healthcare

The healthcare sector may seem like an unlikely beneficiary of the holiday season, but with increased focus on wellness and self-care, companies in this space could see growth as consumers look to invest in their health.

  • UnitedHealth Group (UNH): As a leading health insurer, UnitedHealth Group is likely to benefit from increased demand for its services as more consumers prioritize their health during the holiday season.
  • Teladoc Health (TDOC): The telemedicine platform provider is expected to see growth as more consumers turn to virtual healthcare options.

Technology

The technology sector, which includes companies like Google, Facebook, and Microsoft, is also likely to benefit from the holiday season due to increased demand for gadgets and software.

  • Alphabet (GOOGL): As a leader in digital advertising and search, Alphabet's core business is expected to drive growth during the holiday season.
  • Microsoft (MSFT): With its strong focus on cloud computing and artificial intelligence, Microsoft is poised to benefit from increased demand for its products and services.

Investment Strategies

For investors looking to capitalize on the upcoming holiday season, several strategies are worth considering:

  1. Diversification: Spread investments across various sectors and asset classes to minimize risk.
  2. Growth Stocks: Focus on companies with strong growth potential, such as those in the e-commerce and technology sectors.
  3. Value Investing: Look for undervalued companies with strong fundamentals that could benefit from increased demand during the holiday season.

Conclusion

The upcoming holiday season is expected to be a lucrative time for investors, particularly those focused on e-commerce, retail, consumer discretionary, healthcare, and technology. By understanding key trends, sectors, and investment strategies, investors can position themselves for success in the new year. Whether you're looking to grow your portfolio or simply enjoy some spiked eggnog on Christmas morning, a well-diversified portfolio with a mix of growth stocks and value investments is a great place to start.

Recommendations

Based on our analysis, we recommend the following stocks for investors considering the holiday season:

  • E-commerce: Amazon (AMZN), Shopify (SHOP)
  • Retail: Macy's (M), Target Corporation (TGT)
  • Consumer Discretionary: Apple (AAPL), Nike (NKE)
  • Healthcare: UnitedHealth Group (UNH), Teladoc Health (TDOC)
  • Technology: Alphabet (GOOGL), Microsoft (MSFT)

Please note that these recommendations are for informational purposes only and should not be considered as investment advice.

Disclaimer

The information contained in this article is for general knowledge purposes only and should not be taken as investment advice. Investing in the stock market involves risk, and it's essential to do your own research and consult with a financial advisor before making any investment decisions.

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