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Lau Chi Fung

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The Financial Times (FT) Launches Personalized News Service with "FT Edit"

In a bid to enhance the reader experience, The Financial Times (FT) has launched a new personalized news service called "FT Edit". This innovative feature allows users to access eight hand-picked articles per day, carefully curated by FT editors.

What is FT Edit?

FT Edit is a bespoke news service that provides readers with a tailored selection of articles from the FT's vast repository of content. The service is designed to provide users with a seamless reading experience, allowing them to stay up-to-date on the topics and industries that matter most to them.

How does it work?

To access FT Edit, users simply need to visit the FT Edit page on ft.com or subscribe to the FT Edit newsletter. Once signed up, users will receive eight hand-picked articles per day, carefully selected by FT editors based on their interests and preferences.

Benefits of FT Edit

There are several benefits to using FT Edit:

  • Personalized content: Users can expect to see a curated selection of articles that are relevant to their interests and industries.
  • Time-saving: With eight hand-picked articles per day, users can save time searching for the latest news and trends in their area of interest.
  • Enhanced reading experience: FT Edit is designed to provide a seamless reading experience, with easy access to all FT content via the FT website or newsletter.

Features of FT Edit

FT Edit comes with several features that enhance the user experience:

  • Daily selection: Users will receive eight hand-picked articles per day, carefully selected by FT editors based on their interests and preferences.
  • Newsletter: The FT Edit newsletter provides users with a weekly summary of the articles they have read, as well as suggestions for additional content to explore.
  • Customization options: Users can customize their FT Edit experience by selecting specific topics or industries that interest them.

Target audience

FT Edit is designed for readers who want to stay up-to-date on the latest news and trends in their area of interest. The service is particularly useful for:

  • Business professionals: Individuals who need to stay informed about market trends, industry developments, and business news.
  • Investors: Investors who need to stay up-to-date on market news, economic trends, and company performance.
  • Individuals with specific interests: Anyone interested in a particular topic or industry can customize their FT Edit experience to receive relevant articles and insights.

Technical details

FT Edit is built using the latest web technologies, ensuring a seamless and user-friendly experience:

  • Responsive design: The FT Edit website is designed to be responsive, working seamlessly on desktop, tablet, and mobile devices.
  • Easy navigation: Users can easily navigate the FT Edit website, with clear links to all FT content via the FT website or newsletter.

Conclusion

FT Edit represents a significant step forward in the development of personalized news services. By providing users with a curated selection of articles based on their interests and preferences, FT Edit enhances the user experience and saves time for busy professionals and individuals who need to stay informed about the latest news and trends in their area of interest.

Future plans

FT has announced plans to expand the FT Edit service in several ways:

  • More personalized content: FT plans to introduce more advanced personalization features, allowing users to customize their experience even further.
  • Additional topics: The FT plans to add new topics and industries to the FT Edit service, ensuring that readers receive relevant articles and insights on a wide range of subjects.

By investing in FT Edit, the Financial Times is committed to providing readers with a superior news experience that meets the evolving needs of modern professionals and individuals.

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