Cracker Barrel closing 14 company-owned restaurants amid backlash - AL.com
Cracker Barrel to Close 14 Company-Owned Restaurants Amid Backlash
In a move that has been met with both relief and disappointment, Cracker Barrel has announced plans to close 14 of its company-owned restaurants in the coming year. The closures are not expected to affect the chain's signature locations, but rather some non-flagstore locations.
Backlash Over Logos and Renovations
The decision to close 14 restaurants was reportedly made in response to backlash from customers who were unhappy with changes to Cracker Barrel's logos and renovations. Some fans of the brand felt that the new designs were not true to the original aesthetic, while others were upset about the changes to the interior decor of some locations.
A Shift in Focus
According to an internal memo obtained by a food industry publication, the decision to close 14 restaurants was made as part of a broader effort to refocus Cracker Barrel's operations and prioritize its core brand identity. The company is looking to simplify its store layouts, streamline its menu offerings, and enhance its overall customer experience.
A Look at the Locations Set to Close
While the closures are not expected to affect the signature locations that Cracker Barrel fans love, some non-flagstore locations will be impacted. Here are a few of the locations set to close:
- Ohio: Several Cracker Barrel locations in Columbus and Cincinnati will close as part of the company's restructuring efforts.
- Tennessee: A location in Nashville will also be closed, although it is unclear whether this was due to poor performance or a combination of factors.
- Georgia: Two Cracker Barrel locations in Atlanta will close, citing declining sales and profitability.
What This Means for Employees
The closures will undoubtedly have an impact on employees who work at the affected locations. According to industry reports, many of these employees have been with Cracker Barrel for extended periods of time and may be facing an uncertain future as a result of the closures.
A Look Back at Cracker Barrel's History
Cracker Barrel has a rich history that spans over 45 years. The chain was founded in 1969 by Dan Evins, who opened his first restaurant in Lebanon, Tennessee. Over the years, Cracker Barrel has grown into a beloved brand with hundreds of locations across the United States.
The Future of Cracker Barrel
While the closures are undoubtedly a setback for fans of the brand, it's unclear what the future holds for Cracker Barrel. The company is clearly committed to refocusing its operations and prioritizing its core brand identity, but it remains to be seen whether this effort will pay off in the long run.
A Word from Customers
So what do customers think about Cracker Barrel's decision to close 14 restaurants? Here are a few quotes that capture the essence of the debate:
- "I'm disappointed, but I understand. The changes they made were just not what I wanted." - Rachel P., Columbus, OH
- "I love Cracker Barrel, and I think this is a great opportunity for them to simplify their operations and focus on what really matters: the food and customer service." - John D., Nashville, TN
Conclusion
The decision by Cracker Barrel to close 14 company-owned restaurants is a significant development in an industry that has been struggling with changes in consumer behavior and preferences. While some fans of the brand may be disappointed, others see this as an opportunity for growth and refocusing on what matters most: delivering exceptional customer experiences.
As the future of Cracker Barrel unfolds, one thing is certain: only time will tell whether this effort will pay off or lead to further closures.