Google launches Doppl, a new app that lets you visualize how an outfit might look on you - TechCrunch

Google Unveils Experimental App Doppl: AI-Powered Virtual Wardrobe

In a significant move to revolutionize the way people interact with fashion, Google has launched a new experimental app called Doppl. This innovative application utilizes artificial intelligence (AI) to enable users to visualize how different outfits might look on them before making a purchase.

What is Doppl?

Doppl is an iOS and Android app that uses AI-powered technology to create a virtual mirror effect, allowing users to see themselves trying on various outfits without physically having to do so. The app aims to bridge the gap between online shopping and in-store browsing, making it easier for individuals to make informed purchasing decisions.

How Does Doppl Work?

The Doppl app uses AI-powered computer vision to analyze a user's profile picture or uploaded image and generate a 3D avatar of their face. This avatar is then superimposed over different clothing items in the app's virtual wardrobe, allowing users to see how they would look wearing each outfit.

Key Features of Doppl

  • Virtual try-on: Users can browse through various clothing items and see themselves trying them on virtually.
  • AI-powered recommendations: The app uses AI to suggest outfits based on the user's preferences and body type.
  • Real-time feedback: Users receive real-time feedback on how different outfits look on them, including suggestions for styling and accessorizing.

Benefits of Doppl

The launch of Doppl is expected to have a significant impact on the fashion industry, with several benefits associated with its use:

  • Increased sales: By enabling users to try on clothing virtually, Doppl can increase sales for online retailers.
  • Improved customer experience: The app's AI-powered technology provides personalized recommendations and real-time feedback, enhancing the overall shopping experience.
  • Reduced returns: By allowing users to visualize how different outfits look on them before making a purchase, Doppl can reduce the number of returns due to ill-fitting clothing.

Technical Details

The Doppl app is built using Google's AI-powered technology, including:

  • Computer vision: The app uses computer vision techniques to analyze user images and generate 3D avatars.
  • Machine learning algorithms: The app employs machine learning algorithms to analyze user behavior and provide personalized recommendations.

Availability

The Doppl app is currently available on both iOS and Android platforms, with plans to expand its availability to other devices in the future.

Conclusion

Google's launch of Doppl marks a significant milestone in the use of AI-powered technology in the fashion industry. By providing users with a virtual mirror effect, the app aims to revolutionize the way people interact with clothing and make informed purchasing decisions. As Doppl continues to evolve and expand its availability, it is likely to have a profound impact on the retail landscape.

Future Developments

While Doppl is currently an experimental app, Google has already announced plans to integrate it into its other products and services, including:

  • Google Lens: The app will be integrated with Google Lens, a feature that uses AI-powered computer vision to analyze images and provide information about the objects within them.
  • Google Assistant: Doppl may also be integrated with Google Assistant, allowing users to receive personalized fashion recommendations and styling suggestions.

As Doppl continues to develop and expand its features, it is likely to play an increasingly important role in shaping the future of the fashion industry.