Google's Pixel 7 Series: A Masterclass in Color

When it comes to smartphones, one of the most significant differentiators between Google's Pixel series and its competitors is undoubtedly color. Over the years, Google has consistently pushed the boundaries of color design, creating a visual identity that sets its devices apart from the rest.

The Indigo Advantage

This year, "Indigo" is the standout color in the Pixel 7 series, even if it's not on the flagship series. The new Pixel Watch band I recently got my hands on reminded me just how good Google is at color. But what makes Indigo so special?

A Symphony of Colors

To understand why Indio stands out, let's take a step back and examine Google's approach to color design. It's not just about throwing a few hues together; it's an art form that requires a deep understanding of how colors interact with each other.

Google's designers have consistently chosen colors that are both aesthetically pleasing and emotionally resonant. From the soft pastels of the Pixel 3 to the bold, bright hues of the Pixel 4, Google has demonstrated a remarkable ability to create color palettes that evoke emotions and create connections with users.

The Science Behind Color

But what drives Google's color choices? The answer lies in psychology and neuroscience. Colors can have profound effects on our mood, behavior, and decision-making processes.

For example, blue is often associated with trust, loyalty, and authority, which is why it's commonly used in corporate branding. Red, on the other hand, evokes feelings of passion, energy, and excitement, making it a popular choice for sports and entertainment brands.

Indigo: The Perfect Blend

So, what makes Indigo such an attractive color? According to Google, Indigo is a "deep, rich blue" that's both calming and energizing. It's a color that's associated with creativity, wisdom, and spirituality – qualities that are highly valued in the tech industry.

In terms of its technical specifications, Indigo is achieved through a combination of software and hardware tweaks. Google uses a custom-designed display panel to create a wide range of colors, from deep blues to vibrant pinks.

The Pixel Watch Band: A Masterclass in Design

The new Pixel Watch band I got my hands on is a testament to Google's commitment to color design. The Indigo strap features a unique pattern that seems to shift and change depending on the angle of the light.

But what really sets this watch band apart is its attention to detail. From the subtle texture of the fabric to the way it moves with your wrist, every element has been carefully designed to create an immersive experience.

Conclusion: Google's Color Legacy

As we look back on Google's Pixel series, one thing is clear: color has always played a starring role. From the initial launch of the Nexus 5 in 2012 to the latest flagship devices today, Google has consistently pushed the boundaries of what's possible with color.

Whether it's through its iconic branding or innovative product design, Google has proven itself to be a masterclass in color design. The Pixel 7 series is no exception – with Indigo taking center stage, it's clear that Google is committed to creating devices that are both visually stunning and emotionally resonant.

What's Next for Google's Color Design?

As we look to the future, one question remains: what's next for Google's color design? Will we see even more bold, innovative color palettes from the Pixel series? Only time will tell.

But one thing is certain – if history is any guide, we can expect Google to continue pushing the boundaries of what's possible with color.