Itch.io is the latest marketplace to crack down on adult games - TechCrunch

Itch.io Removes Adult Games from Platform

In a significant move to promote user safety and satisfaction, Itch.io, an independent video game marketplace, has announced that it has "deindexed" adult games, removing them from its browse and search pages. This decision aims to provide a more family-friendly experience for users.

Background

Itch.io is a popular platform where developers can upload their indie games, allowing players to easily discover and purchase new titles. The marketplace has gained a significant following since its inception, with millions of registered users and thousands of games available.

However, some of these games contained explicit content, including but not limited to nudity, violence, and strong language. While the platform allowed for user-generated content, it did not actively monitor or enforce age restrictions on games.

Reasons behind the decision

Itch.io's decision to deindex adult games was motivated by a desire to improve user experience and ensure that the platform remains a welcoming environment for players of all ages. The company stated that it took into account user feedback and concerns, which highlighted the need for greater control over game content.

By removing adult games from its browse and search pages, Itch.io aims to:

  • Enhance user safety: By reducing the visibility of explicit content, the platform can help prevent players from encountering unwanted or disturbing material.
  • Improve user satisfaction: A more curated selection of games will provide users with a better browsing experience, allowing them to discover and play new titles that align with their interests and preferences.
  • Comply with industry standards: Itch.io's decision reflects the growing trend in the gaming industry towards greater transparency and regulation when it comes to game content.

Technical implementation

To deindex adult games, Itch.io implemented a complex technical solution. The platform uses a proprietary indexing system that allows it to categorize and store game metadata. By selectively updating this metadata, Itch.io can modify the visibility of individual games without affecting their underlying code or functionality.

This technical solution enables Itch.io to:

  • Mask adult content: By modifying game metadata, the platform can prevent users from accessing explicit content through search queries or browsing.
  • Filter out adult games: The deindexing process ensures that adult games are removed from the platform's browse and search pages, reducing their visibility and accessibility.

Impact on developers

While Itch.io's decision to deindex adult games may seem restrictive for developers who create explicit content, it can also provide opportunities for:

  • Increased visibility: By removing adult games from its browse and search pages, Itch.io can promote other titles that cater to a wider audience, potentially increasing their visibility and download numbers.
  • New business models: The platform's decision may encourage developers to explore alternative monetization strategies, such as offering premium or subscription-based content.

Conclusion

Itch.io's deindexing of adult games marks an important step towards creating a safer and more user-friendly experience for its community. By promoting family-friendly content and improving user satisfaction, the platform is committed to providing a positive environment for players of all ages.

As the gaming industry continues to evolve, platforms like Itch.io will likely face increasing pressure to address concerns around game content and user safety. However, by embracing this decision and continuing to innovate, Itch.io can remain at the forefront of indie game development and distribution.

Future directions

The deindexing of adult games on Itch.io may lead to a broader discussion about the role of platforms in regulating game content. As the industry navigates these issues, we can expect to see:

  • Increased regulation: Governments and industry organizations may establish stricter guidelines for game development and distribution.
  • More nuanced moderation: Platforms like Itch.io will need to develop more sophisticated moderation tools to balance user freedom with concerns around safety and suitability.
  • Emergence of new business models: The deindexing decision may catalyze innovation in the industry, as developers explore alternative ways to monetize their content.

Conclusion

The move by Itch.io to deindex adult games reflects a growing recognition of the importance of user experience and safety in the gaming industry. As the platform continues to evolve, it is likely that other marketplaces will follow suit, shaping the future of indie game development and distribution.