LG is taking on Samsung’s ‘The Frame’ with its new ‘Gallery TV’ - 9to5Google

LG Unveils New "Gallery TV" to Challenge Samsung's "The Frame" at CES 2026

As the consumer electronics industry prepares for the annual Consumer Electronics Show (CES) 2026, LG has announced its latest innovation: the "Gallery TV". This new line of TVs is designed to take on Samsung's highly successful "The Frame" series, which has been a benchmark for art and aesthetic-focused displays.

LG's "Gallery TV" is a new range of TVs that combine stunning visuals with sleek, minimalist designs. The name "Gallery" reflects the TV's artistic focus, suggesting a space where users can appreciate high-quality visuals and creative expressions.

Design

The Gallery TV boasts a slender profile and a compact footprint, making it an ideal choice for living rooms or bedrooms. Its design is characterized by clean lines, subtle curves, and a minimalist aesthetic that blends seamlessly into any décor.

Artistic Features

LG's "Gallery TV" includes several artistic features that set it apart from more traditional TVs:

  • Art Mode: Users can select from various art styles, such as watercolor or abstract, to display on their TV. This feature allows users to transform their living space into an art gallery.
  • Personalized Wallpapers: The Gallery TV comes with a range of high-resolution wallpapers that users can personalize to suit their style.
  • GIF and Video Displays: The TV supports 4K GIF and video playback, allowing users to display animated content on the screen.

Display Technology

The Gallery TV features LG's latest α9 Gen6 Ultimate processor, which provides enhanced picture quality with better contrast, color accuracy, and reduced noise.

Technical Specifications

Here are some key technical specifications of the Gallery TV:

  • Display Size: 43 inches to 77 inches
  • Resolution: 4K (3840 x 2160)
  • HDR Support: HDR10, HLG, and Dolby Vision
  • Refresh Rate: Up to 120Hz

Smart Features

The Gallery TV comes with LG's webOS smart platform, which offers a range of features for users:

  • Streaming Services: Netflix, Amazon Prime Video, and more
  • Voice Control: Integration with Amazon Alexa or Google Assistant
  • Multi-Device Control: Users can control multiple devices connected to their TV using the webOS remote

Competition from Samsung's "The Frame"

Samsung's popular "The Frame" series has been a major competitor in the art-focused TV market. With its innovative designs and artistic features, LG's Gallery TV is poised to challenge this established brand.

How Does it Compare?

Here are some key differences between the Gallery TV and Samsung's "The Frame":

  • Design: The Gallery TV has a more minimalist design than "The Frame," which features more elaborate frames and decorative elements.
  • Artistic Features: LG's Gallery TV offers more artistic features, such as Art Mode and personalized wallpapers, whereas "The Frame" is focused on showcasing art pieces from various artists.

### Conclusion

LG's new "Gallery TV" offers a compelling alternative to Samsung's popular "The Frame" series. With its sleek design, artistic features, and improved picture quality, the Gallery TV is sure to capture attention at CES 2026.

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