Lululemon Now Asks Leggings Buyers to Wear Skin-Toned Underwear - Bloomberg.com
Lululemon's Infamous "See-Through" Leggings Make a Return: What You Need to Know
In 2013, Lululemon Athletica Inc. faced a major scandal when their high-end yoga leggings became infamous for being too see-through. The brand's reputation was left in tatters, and it seemed like the company would never recover from the embarrassing debacle.
Fast forward to the present day, and it appears that Lululemon is trying again with their popular "Get Low" leggings. These leggings, which were initially pulled from stores due to concerns about visibility, are once again available for sale online – but only if you're willing to read the fine print.
What Happened Last Time?
So, what went wrong with Lululemon's Get Low leggings in the first place? The company had been marketing these leggings as being "four-way stretch" and "super flattering," but when they hit stores, customers were left feeling frustrated and embarrassed. It turned out that the leggings were indeed see-through, especially when worn by taller models.
As a result of the backlash, Lululemon was forced to pull the leggings from their shelves and issue an apology to customers. The company took steps to revamp their product line and improve transparency around their manufacturing processes.
The Return of the Get Low Leggings
So, why are Lululemon's Get Low leggings making a return? According to reports, the company has made significant changes to the design and manufacturing process in an effort to address customer concerns. The updated version of the leggings features a new fabric blend that is designed to be more opaque and forgiving.
However, it seems that Lululemon is being cautious not to repeat the mistakes of the past. When customers can now purchase the Get Low leggings online, they're greeted with disclaimers warning them about potential visibility issues.
What Do You Need to Know?
If you're considering buying the updated version of the Get Low leggings, here are a few things you need to know:
- Read the fine print: Lululemon is being upfront and transparent about potential visibility issues with their new design. Be sure to read the disclaimers carefully before making your purchase.
- Check the sizing chart: As with any new product, it's essential to check the sizing chart to ensure you're getting the right fit.
- Be aware of fabric blend: The updated Get Low leggings feature a new fabric blend that is designed to be more opaque and forgiving. However, individual results may vary.
Conclusion
Lululemon's return to the market with their iconic Get Low leggings is an interesting development. While the company has made efforts to address customer concerns, it's essential for buyers to remain vigilant and read the fine print carefully.
Ultimately, the success of these updated leggings will depend on how well they perform in real-world use cases. Only time will tell if Lululemon's Get Low leggings are back to their former glory – or if they've finally found a way to get it right.
Additional Tips for Buyers
- Don't be afraid to ask questions: If you have any concerns about the product, don't hesitate to reach out to Lululemon's customer service team.
- Check reviews and ratings: Read reviews from other customers to get a sense of how well the leggings perform in real-world use cases.
- Consider alternative options: If visibility is still a concern for you, consider exploring other products that offer similar functionality without the risk of being see-through.