Mattel Studios Boss Robbie Brenner Talks ‘Masters of the Universe,’ ‘Polly Pocket’ and ‘Magic 8 Ball’ at MIPCOM: “‘Barbie’ Blew the Doors Open for Us” - The Hollywood Reporter
Mattel Studios Unveils Epic Slate of Upcoming Projects
In a recent interview at MIPCOM, Mattel Studios President Robbie Brenner discussed the company's ambitious and diverse slate of upcoming projects. With a focus on expanding its reach across various platforms and demographics, Mattel Studios is poised to make a significant impact in the entertainment industry.
Polly Pocket Live-Action Adventure
One of the most highly anticipated projects from Mattel Studios is a live-action Polly Pocket film. The film is currently in development, with no release date announced yet. However, the project has generated significant buzz among fans of the beloved toy brand. The Polly Pocket franchise has been revamped in recent years, introducing new characters and storylines to appeal to both old and young audiences.
The live-action adaptation will likely feature a mix of action, adventure, and heart, staying true to the spirit of the original franchise while also introducing new themes and elements. With its rich history and loyal fan base, a successful Polly Pocket film would be a major coup for Mattel Studios.
Other Notable Projects
In addition to the Polly Pocket live-action film, Mattel Studios has several other projects in development across various platforms. Some of these include:
- Barbie: A highly anticipated film based on the iconic doll brand. The movie is currently in production and promises to be a visually stunning and empowering story about self-discovery and female empowerment.
- DC Super Hero Girls: An animated series featuring DC's most iconic heroines, including Wonder Woman, Batgirl, and Supergirl. The show aims to promote positive values and encourage young viewers to explore their own strengths and abilities.
- Bluey: A critically acclaimed animated series about a 6-year-old Blue Heeler dog named Bluey who goes on adventures with her family and friends. Mattel Studios acquired the rights to distribute the show globally, bringing it to new audiences worldwide.
Expansion into New Markets
Mattel Studios is also expanding its reach into new markets, including emerging territories such as Asia and Latin America. The company sees significant growth potential in these regions, where there is a growing demand for high-quality entertainment content.
"We're committed to creating content that resonates with audiences around the world," said Robbie Brenner, President of Mattel Studios. "We believe that by expanding our reach into new markets, we can bring our beloved brands and characters to even more fans."
Conclusion
Mattel Studios' epic slate of upcoming projects showcases the company's commitment to innovation and creativity in the entertainment industry. From Polly Pocket to Barbie, DC Super Hero Girls to Bluey, there is something for every fan across various platforms. With a focus on empowering young viewers and promoting positive values, Mattel Studios is poised to make a lasting impact on the entertainment landscape.
As Robbie Brenner so aptly put it, "We're excited to share these stories with audiences worldwide and bring our beloved brands to new heights."
Key Takeaways:
- Polly Pocket Live-Action Film: Currently in development, promising an epic adventure for fans of all ages.
- Barbie: A highly anticipated film based on the iconic doll brand, promising to be a visually stunning and empowering story.
- DC Super Hero Girls: An animated series featuring DC's most iconic heroines, promoting positive values and encouraging young viewers to explore their strengths and abilities.
- Bluey: A critically acclaimed animated series about a 6-year-old Blue Heeler dog named Bluey, bringing it to new audiences worldwide through Mattel Studios' global distribution.
What's Next?
As Mattel Studios continues to push the boundaries of entertainment storytelling, fans can expect even more exciting projects and announcements in the coming months. With its rich history and diverse range of brands, Mattel Studios is well-positioned to become a major player in the entertainment industry.
Stay tuned for further updates on these upcoming projects and get ready to experience the magic of Mattel Studios!