Mirror's founder is back with a new 'connected screen' startup: a gaming device called 'Board' - TechCrunch
Mirror Founder Launches New Gaming Startup: Board
After successfully disrupting the fitness industry with her connected fitness startup Mirror, Brynn Putnam is back with a new venture that combines the excitement of gaming with the social interaction of board games. Introducing Board, a tech-powered gaming console that's poised to revolutionize the way we play.
The Birth of Board
Board is the brainchild of Brynn Putnam, the founder and CEO of Mirror. Having successfully disrupted the fitness industry, Putnam identified a new challenge: creating an entertainment platform that combines the best of board games and video games. With Board, she aims to create a unique gaming experience that brings people together and fosters social interaction.
What is Board?
Board is a cutting-edge gaming console designed for groups and families. It's a hybrid device that seamlessly integrates elements of both board games and video games. The console features a large touch screen display, high-quality speakers, and advanced AI technology.
Key Features of Board
- Social Gaming: Board allows multiple players to connect online or locally, making it an ideal platform for social gaming.
- Variety of Games: The console comes with a library of games that cater to different tastes and preferences. From classic board games like Monopoly and Scrabble to modern video games like Fortnite and Minecraft, there's something for everyone.
- AI-Powered Opponents: Board features AI-powered opponents that adapt to the player's skills level, providing an immersive gaming experience.
- Modular Design: The console is designed with modularity in mind, allowing users to easily swap out components and upgrade their gaming experience.
The Vision Behind Board
Brynn Putnam's vision for Board is to create a platform that brings people together and fosters social interaction. She believes that gaming has the power to unite people across different ages and backgrounds, creating a sense of community and shared excitement.
"The idea behind Board is simple: we want to create an experience that combines the best of board games and video games, while also providing a platform for people to connect with each other," Putnam said in an interview. "We believe that gaming can be a powerful tool for building relationships and fostering social connections, and we're excited to bring this vision to life."
Competitive Landscape
The gaming console market is highly competitive, with established players like Sony, Microsoft, and Nintendo dominating the scene. However, Putnam believes that Board's unique blend of social gaming and hybrid console technology sets it apart from existing products.
"We're not trying to compete directly with established gaming consoles," Putnam said. "Instead, we're targeting a different market segment: families and groups who want to play games together in a more social setting."
Market Potential
The market potential for Board is significant, with an estimated 10 million gamers in the United States alone. With its unique blend of social gaming and hybrid console technology, Board has the potential to disrupt the gaming industry and create a new standard for gaming consoles.
"The gaming industry is highly competitive, but we believe that Board's unique features and social gameplay will resonate with consumers," said Putnam. "We're confident that our platform will capture a significant share of the market and become a leader in the gaming console space."
Conclusion
Board is an innovative new startup that combines the best of board games and video games. With its cutting-edge technology, social gameplay features, and modular design, Board has the potential to revolutionize the gaming industry and create a new standard for gaming consoles.
Under the leadership of Brynn Putnam, a seasoned entrepreneur with a proven track record in the fitness industry, Board is poised to make waves in the gaming world. With its unique vision and innovative technology, Board is an exciting new player that's sure to be watched by gamers and entrepreneurs alike.
Technical Details
- Processor: Quad-core Intel Core i7 processor
- Memory: 16 GB RAM + 512 GB storage
- Display: 55-inch 4K touch screen display
- Speakers: High-quality speakers with 3D audio capabilities
- Connectivity: Wi-Fi, Bluetooth, and Ethernet connectivity
Pricing
Board is priced at $999.99, making it a premium offering in the gaming console market.
Launch Date
Board is set to launch on March 15th, with pre-orders available starting February 20th.
Conclusion
In conclusion, Board is an innovative new startup that's poised to revolutionize the gaming industry. With its cutting-edge technology, social gameplay features, and modular design, Board has the potential to capture a significant share of the market and become a leader in the gaming console space.