Arby's Introduces New Brisket and Pulled Pork Sandwiches

In a move to cater to the growing demand for comfort food, Arby's has introduced two new sandwiches on its national menu: the Quarter Pound Brisket Sandwich and the Quarter Pound Pulled Pork Sandwich. The introduction of these sandwiches took place on April 28, 2025.

The New Brisket Sandwich

The Quarter Pound Brisket Sandwich is a new addition to Arby's menu that features slow-cooked brisket as its main ingredient. The sandwich is made with tender and juicy brisket, which is seasoned to perfection before being placed between a toasted bun. According to Arby's, the brisket used in their sandwiches is sourced from high-quality suppliers and is cooked using a special blend of spices.

The sandwich also comes with a variety of toppings, including cheddar cheese, onions, pickles, and horseradish sauce. Customers can choose to customize their sandwich by adding or subtracting these toppings, allowing them to personalize their meal according to their taste preferences.

The New Pulled Pork Sandwich

Similarly, the Quarter Pound Pulled Pork Sandwich is another new addition to Arby's menu that features slow-cooked pulled pork as its main ingredient. The sandwich is made with tender and juicy pulled pork, which is seasoned to perfection before being placed between a toasted bun.

Like the brisket sandwich, the pulled pork sandwich also comes with a variety of toppings, including cheddar cheese, onions, pickles, and barbecue sauce. Customers can choose to customize their sandwich by adding or subtracting these toppings, allowing them to personalize their meal according to their taste preferences.

Availability

Both sandwiches are available all day during regular business hours at Arby's restaurants across the United States. This means that customers can enjoy either of these new sandwiches as a quick lunch or as part of their dinner plans.

Marketing Strategy

Arby's has not revealed any specific details about its marketing strategy for promoting the new sandwiches. However, it is likely that the company will use social media platforms to promote the sandwiches and engage with customers. They may also offer special deals or discounts to customers who try these new sandwiches for the first time.

Competitive Analysis

The introduction of these new sandwiches by Arby's can be seen as a response to the growing popularity of comfort food. Other fast-food chains, such as Five Guys and Shake Shack, have also introduced similar sandwiches in recent years. However, Arby's has managed to create a unique selling proposition (USP) for its new sandwiches by offering slow-cooked brisket and pulled pork at an affordable price.

Conclusion

In conclusion, Arby's has successfully introduced two new sandwiches on its national menu: the Quarter Pound Brisket Sandwich and the Quarter Pound Pulled Pork Sandwich. These sandwiches are available all day during regular business hours and come with a variety of toppings that customers can customize to their taste preferences. With its marketing strategy and competitive analysis in mind, Arby's is likely to attract a large number of customers who are looking for comfort food.

Key Takeaways

• Arby's introduced two new sandwiches on its national menu: the Quarter Pound Brisket Sandwich and the Quarter Pound Pulled Pork Sandwich.
• Both sandwiches feature slow-cooked brisket and pulled pork as their main ingredients.
• The sandwiches come with a variety of toppings that customers can customize to their taste preferences.
• Both sandwiches are available all day during regular business hours at Arby's restaurants across the United States.
• Arby's marketing strategy for promoting the new sandwiches has not been revealed, but it is likely to use social media platforms and offer special deals or discounts.