Bennett Cerf: The Unassuming Giant of Publishing

Bennett Cerf, the co-founder of Random House, is often remembered as a shrewd and highly successful businessman. However, his impact on literature and publishing extends far beyond his impressive business acumen. This article aims to delve into Cerf's life, career, and legacy, providing an in-depth exploration of his contributions to 20th-century fiction and nonfiction.

Early Life and Education

Bennett Lerone Cerf was born on April 25, 1898, in New York City. His family was of Jewish descent, and his father owned a department store. Cerf's early life was marked by privilege and opportunity, which would later shape his future as a publisher.

Cerif attended the prestigious Phillips Exeter Academy before enrolling at Harvard University. He graduated in 1921 with a Bachelor of Arts degree, where he became interested in publishing. After college, Cerf began working in the industry, eventually landing an internship at the renowned publishing house, Harcourt, Brace and Company.

Career at Harcourt, Brace and Company

Cerif's time at Harcourt, Brace and Company was formative for his future career. He quickly rose through the ranks, becoming a key player in the company's editorial department. During this period, Cerf worked closely with notable authors, including Ernest Hemingway and F. Scott Fitzgerald.

In 1925, Cerf left Harcourt, Brace and Company to co-found Random House with Donald Klopfer. The company's early success was marked by its willingness to take risks on new and innovative writers. This approach allowed Random House to establish itself as a major player in the publishing industry.

Co-Founding of Random House

In 1927, Bennett Cerf co-founded Random House with Donald Klopfer. The company's name was inspired by a popular game at the time, Random House. Cerf and Klopfer's partnership proved to be a successful one, as they shared a vision for building a publishing house that would cater to a wide range of authors and readers.

Under Cerf's leadership, Random House expanded rapidly, both in terms of its personnel and its operations. The company established a reputation for producing high-quality books, often with innovative designs and packaging. This attention to detail helped establish Random House as a major player in the publishing industry.

Publishing Iconic Authors

Bennett Cerf's passion for literature extended beyond his business acumen. He was deeply committed to publishing iconic authors of the 20th century. Some notable writers who benefited from Cerf's guidance include:

• Ernest Hemingway: Random House published many of Hemingway's works, including "The Sun Also Rises" and "A Farewell to Arms."
• F. Scott Fitzgerald: Cerf played a significant role in publishing Fitzgerald's novels, such as "The Great Gatsby."
• J.D. Salinger: Random House published several of Salinger's notable works, including "The Catcher in the Rye."

Cerif's dedication to these authors helped shape their literary legacies and cemented his reputation as a savvy publisher.

Diversification and Expansion

Throughout its history, Random House has diversified its operations to cater to an increasingly wide range of readers. Under Cerf's leadership, the company expanded into new areas, including:

• Children's Literature: Random House established a strong presence in children's publishing, releasing popular titles like "Goodnight Moon" and "Make Way for Ducklings."
• International Publishing: The company expanded its operations to include international publishing, making it easier for readers around the world to access Random House's extensive catalog.

Legacy

Bennett Cerf's impact on literature and publishing extends far beyond his impressive business achievements. As a publisher, he played a pivotal role in shaping the literary landscape of the 20th century. His commitment to innovative authors and his willingness to take risks helped establish Random House as a major force in the industry.

Today, Random House remains one of the largest and most respected publishing companies in the world. The company's legacy is a testament to Cerf's vision and perseverance.