SAG-AFTRA Enters Verticals Market with New Contract for Microdramas

In a move that signals its willingness to adapt to changing market trends, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has announced the creation of a new contract specifically designed for the growing microdrama format.

What are Verticals?

The term "verticals" refers to short-form content that is typically 5-15 minutes in length, often produced on a smaller budget and targeted at specific platforms. These microdramas have gained immense popularity in recent years, particularly among streaming services such as Netflix, Hulu, and Amazon Prime.

SAG-AFTRA's Response

In response to the growing demand for verticals, SAG-AFTRA has developed a new contract that provides protections and benefits for performers working on these types of productions. The union aims to ensure that its members are fairly compensated and treated with respect in the increasingly competitive world of microdramas.

Key Provisions of the New Contract

While details of the contract have not been publicly released, sources close to the negotiations suggest that it includes provisions such as:

• Standardization of Verticals: The contract establishes clear guidelines for what constitutes a vertical and how they will be classified for union purposes.
• Fair Compensation: SAG-AFTRA has negotiated fair compensation rates for performers working on verticals, including a minimum guarantee and pay scales that reflect the unique demands of these productions.
• Respectful Work Environment: The contract includes provisions to ensure a respectful work environment, including protections against harassment and bullying.
• Industry Standards: SAG-AFTRA has worked with industry stakeholders to establish standards for verticals, including technical requirements for production quality and accessibility.

Impact on the Industry

The creation of a specialized contract for verticals is likely to have far-reaching implications for the entertainment industry. As the popularity of microdramas continues to grow, it's essential that performers are protected with fair compensation and working conditions.

• Innovative Storytelling: The rise of verticals has led to innovative storytelling and production techniques, which will continue to shape the future of the entertainment industry.
• New Opportunities for Creators: With more platforms opening up for vertical content, there are new opportunities for creators to produce high-quality, engaging stories that reach specific audiences.
• Growing Demand for Performers: As verticals become increasingly popular, the demand for skilled performers is likely to grow, providing new career opportunities for those in the industry.

Conclusion

The creation of a contract specifically designed for microdramas represents a significant step forward for SAG-AFTRA and the entertainment industry as a whole. By protecting the rights and interests of performers working on verticals, the union aims to promote fair compensation, respectful work environments, and innovative storytelling. As the industry continues to evolve, it's essential that unions like SAG-AFTRA stay at the forefront of these changes and advocate for the rights of all performers.

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