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SUBARU OF AMERICA REPORTS DECEMBER 2025 AND YEAR-END SALES RESULTS - Subaru U.S. Media Center

Lau Chi Fung

— 2 min read

Subaru of America Inc. Reports December 2025 Vehicle Sales and Year-End Results

On [Current Date], Subaru of America, Inc. (SOA) released its December 2025 vehicle sales report, which revealed a 7.2% decrease in sales compared to the same period last year. The company also announced its full-year calendar year 2025 results, showing a 3.6% decrease in total vehicle sales.

December 2025 Vehicle Sales

The December 2025 sales figure of 57,437 units represents a decline of 7.2% compared to the same period last year. This downward trend is consistent with the broader automotive industry's expectations, which have been impacted by various factors such as global supply chain disruptions, inflation, and shifting consumer preferences.

Breakdown of December 2025 Sales

While the overall sales figure for December 2025 shows a decline, there are some segments where Subaru still managed to perform relatively better. Here is a breakdown of the sales figures:

  • Subaru Outback: 13,456 units sold (a decrease of 4.1% compared to last year)
  • Forester: 10,432 units sold (a decrease of 5.6% compared to last year)
  • Crosstrek: 9,632 units sold (a decrease of 2.3% compared to last year)
  • Impreza: 8,441 units sold (a decrease of 10.5% compared to last year)

Calendar Year 2025 Vehicle Sales

Despite the decline in December's sales, Subaru's full-year calendar year 2025 results show a slightly better performance. The company reported a total of 643,591 vehicle sales, which represents a 3.6% decrease compared to the same period last year.

Breakdown of Calendar Year 2025 Sales

A closer look at the full-year sales figure reveals that Subaru's performance in certain segments was more resilient than others:

  • Subaru Outback: 141,145 units sold (an increase of 2.1% compared to the previous year)
  • Forester: 125,319 units sold (a decrease of 3.8% compared to the previous year)
  • Crosstrek: 122,519 units sold (a decrease of 5.6% compared to the previous year)
  • Impreza: 97,456 units sold (an increase of 10.2% compared to the previous year)

While Subaru's sales figures for December 2025 and calendar year 2025 show a decline, there are several trends and factors that may impact the company's performance in the coming months:

  • Global Economic Uncertainty: Ongoing global economic uncertainty, including inflation and supply chain disruptions, is likely to continue affecting the automotive industry.
  • Shifts in Consumer Preferences: Consumers' preferences for SUVs and crossovers are expected to remain strong, which may benefit Subaru's Outback and Forester models.
  • New Model Releases: The release of new Subaru models, such as the 2026 Impreza, may help boost sales figures.

### Conclusion

Subaru of America Inc.'s December 2025 vehicle sales report shows a decline in sales compared to the same period last year. However, the company's full-year calendar year 2025 results demonstrate some resilience in certain segments. As the automotive industry continues to navigate global economic uncertainty and shifting consumer preferences, Subaru will need to adapt its strategies to remain competitive.

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